Skip to content

Campaign 2020



Students’ Mental Health Day has a different theme each year. In 2020, the campaign theme is friendship. With the #letsdosomething campaign, we want to highlight the significance of friendship to students’ wellbeing and mental health. Friends and belonging to a study community have an enormous effect on wellbeing. Friends are one of the biggest sources of support. Students belonging to a study-related community consider their studies less burdening and feel that they have more energy for their studies than those without a support network. That is why it is important for students and everyone working with them to support communities and create new ones. The campaign will be fully implemented on social media. Stay tuned and follow our hashtag: #letsdosomething and #mitätehtäis!


On Students’ Mental Health Day on Thursday 23 April, everyone is encouraged to participate in the #letsdosomething social media campaign. We challenge everyone to come up with ideas and organize different events and activities to increase friendship and a sense of community. The mental health day is open to all, to students and professionals alike. Imagination is the only limit when inventing acts, and you can use our material bank as support when coming up with ideas. Read more and report your or your friend groups own act.


Friendship is important for mental health, which is why we are talking about it on Students’ Mental Health Day on 23 April! There is no correct formula for friendship, and we want to challenge you to tell us how you have found friends. By saying #letsdosomething, you can make your new or old friend happy. With friendship, we can promote communal spirit together!


Annu Komulainen, influence expert

Sonja Tervala, student intern

The graphic layout of the campaign is designed by Janika Lähdes.





A community is a group of people interacting with each other, and they have a shared mission and objective (Lampinen et al. 2013; Lehtonen 1990). A community is, therefore, a social relationship, through which social action is guided by people’s shared interests and values. People often join together for a particular purpose. The aim is to create a system of social organization that enables the creation of a humane and fair society (del Hierro 1987, 33). The members of a community feel accepted, and they are appreciated. The community creates a space where it is easy to be present and do things together. Inside the community, there are practices, norms and values created by the members, and through these, the community is maintained. Through the community, the members receive support and are heard. The community acts as a sort of social buffer against negative experiences. In communality, especially the emotional experience of belonging to a community is important (Aro 2011)

In people’s lives, communities where they feel they belong include family, friends, study and work communities, as well as free-time groups and communities. The term ‘inclusion’ refers to equality and mutual appreciation among the community members and the opportunity to influence the community. Inclusion and involvement experienced by people work as a preventive factor against marginalization. (Finnish Institute for Health and Welfare 2018.)

The feeling of togetherness and belonging to a group are defined as our basic needs. (Markus 2005; Leary 2005) Among students, a community is visible as time spent together outside of studies and the study institute. A sense of belonging to a community is a primal need for people. Communality is a sense of togetherness and belonging to a group. Community members feel that they belong to the community even if they are not physically present. For instance, students belong to their university community even if they are not permanently living in the study town. In a community, it is easier to ask for and receive help. It has been shown that communality is linked to the experience of being burdened by work (Lampinen et al. 2013; Klein & D’Aunno 1986). For instance, students belonging to a study-related community consider their studies less burdening and feel that they have more energy for their studies than those without a similar support network.

Research has shown that the development of academic expertise requires others. The development of expertise requires belonging to a community. A student interacts with teachers and other students. In a community, the students’ academic development is more varied, which is why educational institutes must focus on communality. (Thompson 1984; Colby et al. 2003; Biggs 2003) Belonging to a community is important for studies. In a familiar community, the student has more energy. This is why all people working and studying in universities should participate in supporting and creating communities.

It is the university personnel’s role to think about how their teaching and the discourse in the community construct communality. Especially in teaching practices, it is important to understand that group work in itself does not create communality, but rather the way people are divided into groups and how they work in them. Another factor in the construction of communality is the dominating discourse and its emphasis. The discourse should not emphasise internal groups or limit the framework of the university community too much.

An individual coming to the community as a new member strives to meet the expectations set by the other members of the community. In university community membership, the demands and expectations of the other members should be kept low in order for the attachment to the new community feel as enticing as possible for the new members. Joining a community is seen as an expanding process of inclusion where by participating in the community’s activities, an individual slowly reaches the full membership of the community and with their own actions promotes the construction of the community (Wenger 1998)

In communality, the university’s attitudes and operational environment are important. For instance, in a university, people may experience a strong sense of communality but do not notice the excluding effect of a tight-knit community. There might also be some structures or habits that the members are unaware of but which can form obstacles and push people out of the community. Developing communality requires conscious reflection of one’s own actions. Through reflection, we can bring out the factors in our own actions that affect communality.

Belonging to a community and the sense of inclusion are meaningful for students and promote the construction of their self-esteem (Kilpikivi, Pasanen & Toikko 2011). In a non-inclusive university environment, the student is passivized and becomes disinterested. This is why inclusion is a significant part of communality. (Kauhanen 2011)

Being left out of a community may lead to powerful consequences. For instance, 40% of university students experience loneliness from time to time. The feeling of loneliness results in consequences which affect energy levels and the ability to function. Loneliness is shown to cause:

• anxiety in social situations
• depression
• an effect on general health habits such as sleep, eating, and exercise
• financial challenges

Loneliness is divided into two categories, which are: emotional loneliness = the feeling of lacking close relationships, and social loneliness = the lack of a social network or a feeling of not belonging to any group. Through a community, we can affect such feelings of social loneliness. Loneliness has been defined as follows: 1) loneliness is the consequence of having few or no social relationships, 2) loneliness is a subjective experience which is not the same as objectively observed social isolation, and 3) loneliness is an uncomfortable and hurtful experience. First and foremost, the pain caused by loneliness easily leads to a spiral where isolation increases because people do not want to feel abandoned. De Jong Gierveld (1998, 73–74) defines loneliness as a situational and subjective experience where the lack of (quality in) relationships feels uncomfortable or impossible to accept. As an experience, loneliness is painful, oppressive, individual and ambiguous to the person experiencing it. (Ami Rokach 2004) According to Rokach, we have all experienced loneliness, but the significance, causes and effects are individual and vary between different people.



You can participate in the Students’ Mental Health Day campaign in many ways on social media. Campaign with us for mental well-being and compassion. Students’ Mental Health Day is made remotely but together!


Organize acts in your own or community social media channels

On Students’ Mental Health Day, 23 April, we will act for mental health. We invite everyone to come up with ideas and small actions for increasing mental wellbeing. Everyone can come up with acts. Imagination is the only limit when coming up with acts. If you post about your activities on social media, remember to use the campaign hashtags #letsdosomething #studentsmentalhealthday #mitätehtäis

Here you can find tips for act ideas

When you know what you’re going to remotely organize on Students’ Mental Health Day, let us know by using the accompanying form. This way, you can help increase the visibility of all the things happening during the campaign all over Finland.
Register your activity by filling out this form.

Participate in the #Letsdosomething social media challenge!

Friendship is important for mental health, which is why we are talking about it on Students’ Mental Health Day on 23 April! There is no correct formula for friendship, and we want to challenge you to tell us how you have found friends. By saying #letsdosomething, you can make your new or old friend happy. With friendship, we can promote a communal spirit together!

#Letsdosomething #studentsmentalhealthday



Would you like to come up with acts within your study community on Students’ Mental Health Day but are lacking ideas? Read about ideas from previous years’ events and acts and join us in coming up with new ideas.

Gather a group remotely to think about what kinds of things and actions support mental wellbeing within the study community. Come up with ways to implement your ideas on social media during Students’ Mental Health Day. You can use the 2020 campaign theme and campaign materials in your brainstorming.

Register your activity by filling out the Surveypal form.

Here are some ideas to help you out:

• Friend search on Instagram – by using the material bank picture designed for this
• Different kind of Instagram live broadcasts on community accounts or on private ones
• Shared remote breakfast/ lunch/ coffee break/
• Shared remote study break
• Sewing overall badges together remotely
• Book or movie club remotely
• Playing videogames together remotely


Lets do something campaign is on Jodel

The campaign can be found with your phone:


Kaveriseuraa is popular in Helsinki, Kuopio, Seinäjoki, Joensuu and Hämeenlinna.

Tampere: @kaverideitti
Turku: @kaveriavailla
Jyväskylä: @uusiaystäviä
Lappeenranta: @kaverikanava

Download Jodel:

Apple store or Google play


#Letsdosomething #studentsmentalhealthday